Preferred Position performs in-depth keyword optimization for its customers.
Each keyword optimization analysis contains a robust list of keywords and keyword
phrases along with the effectiveness of each keyword for use as an optimized keyword
for your website. Keyword optimization analysis is broken down into the following
components.
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Daily Worldwide Search Volume |
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Represents the number of times people searched for the given
keyword or keyword phrase daily all over the Internet. This data is extrapolated
from several search engines that provide 'live search' data. |
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Webpages including Keyword |
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Represents the number of websites containing the keyword or keyword phrases
that have been found by Google for the given keyword query. This data is retrieved
real-time. The data on the number of 'pages with keyword' gives you a good indication
of how competitive the keyword or keyword phrase is and how difficult it may be
to rank highly for that keyword. |
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Keyword Effectiveness Index - KEI |
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The Keyword Effectiveness Index (KEI) compares the keyword
daily world searches to the number of webpages containing the given keyword. This
helps you pinpoint which keywords you may want to optimize your website for. Keywords
with the highest KEI combine higher popularity and less competition. You should
have a higher chance to attain a high ranking if you use these keywords for website
optimization. |
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Webpage Titles including Keyword |
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Same as webpages including keywords except narrowed to only
include webpages with the keyword or keyword phrase in the TITLE tag. Since search
engines rank webpages containing a keyword in the title higher, this is a good
indication of how many other webpages are optimized for your keyword or keyword
phrase. |
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Optimized Keyword Effectiveness Index - OKEI |
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The Optimized Keyword Effectiveness Index (OKEI) compares
the keyword daily world searches to the number of webpages containing the keyword
in the title. This helps you determine how much competition you will have from
other optimized pages. OKEI is a much better indicatior of how high you can get
your website up the search engine rankings with minimal effort. |
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Inbound Link Analysis |
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Inbound link analysis enables you to see how many other websites
and webpages have a link to the top ranking websites for your keyword or keyword
phrase. The higher this number, the more difficult it will be for you to rank
higher than your competitor, because search engines consider the number of inbound
links to be an important factor when ranking pages. |
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Google PageRank Analysis |
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Google has a measurement scale for estimating a Webpage's
importance. This scale is known as 'Google Page Rank' and is mainly based upon
the link structure of the webpage. The scale is ranged from 0 (least important)
to 10 (most important). The higher the Google PageRank of the top-ranked sites
for your keyword or keyword phrase, the harder it will be for you to rank higher
than your competitors on Google. |
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Alexa Ranking Analysis |
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This figure is based on the data provided by Alexa Traffic
Rank (www.alexa.com). Alexa Ranking is a reverse score: the smaller the figure,
the more traffic this website receives. If you see that the sites ranked high
on certain keywords receive lots of traffic (i.e. Traffic Rank is small), it means
that this keyword is popular among the searchers and can be more productive for
you to target. |
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Yahoo Search Marketing PPC Bid Analysis |
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Shows you the top 3 bid amounts for the keyword or keyword
phrase on Yahoo. These numbers are used as estimates in determining which keywords
you may want to include in a PPC campaign on Google or Yahoo. Since bid amounts are constantly changing, this should only be used as an estimation tool. |
