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Traffic Optimization finds cost effective ways to purchase website traffic and earn additional revenue from non converting website traffic.
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| Traffic optimization looks for and finds new ways of purchasing
website traffic and more importantly, acquiring new customers within an established
ROI. There are several common methods including PPC (pay-per-click) advertising,
CPM (cost-per-impression) advertising, and even bulk traffic purchases. The key
is finding which advertising medium will enable you to acquire the most "converting"
customers at the lowest cost per aquisition. |
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Traffic Optimization - Customer Aquisition
Preferred Position understands the complexities of setting up and managing
PPC campaigns on all the major search engines. We are also very well versed in
alternative marketing channels that may end up costing you much less per customer.
The following are the primary Internet marketing channels where we can help you
get setup, optimized, or even manage campaigns for you.
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Pay Per Click Campaigns |
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Google, Yahoo! and MSN are the top 3 venues to run a PPC
campaign. Google offers the highest amount of search volume but also usually has
the highest click rates as the competition for the top spots is immense. Yahoo!
and MSN also offer good platforms with high search volumes and competitive click
rates. |
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CPM Campaigns |
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Buying a banner spot on another website can be very profitable.
The rates associated with this kind of advertising are based on either the number
of times your ad is shown or a fixed rate per time period. Finding a good site
that has a large number of visitors that will also want to purchase your product
or service at a competitive rate is the key. |
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Bulk Traffic |
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There are a large number of sites that offer thousands of
guaranteed visitors for pennies per visitor. Most of these companies either do
a pop-up or pop-under of your website to web surfers. These surfers may or may
not be within your customer profile and may even block your ad without ever seeing
it. Considering the extremely low cost per impression rate, it may be possible
to convert this into a profitable channel. |
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Email Marketing Campaigns |
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There are a number of websites that collect information about
their visitors or customers and then sell it. This information can be purchased
at discounted rates and an email campaign designed around it. While this type
of marketing has proven profitable for many companies in the past, Preferred Position
does not offer this service. Since we hate to receive unsolicited mail as much
as you, we don't participate in that type of marketing. |
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Traffic Optimization - Sell Your Traffic
Even the most profitable Internet marketing campaigns may only convert visitors
into paying customers at a rate of 5% or less. Understanding how to present the
other 95% with something else of interest can help you offset your customer acquisition
costs by providing a secondary income source. The following are some of the most
popular ways to sell your traffic. |
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Google AdSense |
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Google AdSense is a great secondary income source. Google
analyzes your top keywords per page and dynamically places similar ads on your
site. If you don't want competing sites or keywords, you can filter them. Google
pays a very high click rate for each of your website visitors that selects one
of their ads. |
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Banner Campaigns |
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Placing a banner ad from another site on your webpage can
be very lucrative. Finding a related product or service is key. For example if
you website offers song lyrics, placing a banner from a music store can provide
enough revenue that you can even offer your service for free. |
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Affiliate Programs |
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Large affiliate networks like Commission Junction and LinkShare
allow you to become an affiliate for other companies products and services. This
flexibility can open several lucrative doors if used properly. By setting up a
coupon store website, you can offer products and services from other companies
by simply creating coupon codes that those companies provide. If done correctly,
affiliate marketing is a top perfomer. |
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Pop-up / Pop-under Ads |
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By placing a pop-up or pop-under banner on your site, you
can show your visitors another product or service in addition to yours. Since
there is no incremental cost in acquiring the visitor, this marketing method has
become very popular. Many toolbars now offer a "block" mechanism, but
coded correctly these can be overcome. |
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Free Traffic Optimization Consultation
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The Preferred Position Traffic Optimization consultation
is a great service for companies that want to talk to a traffic professional prior
to starting an online marketing campaign. So if you are unsure of your current
traffic effectiveness, or are experiencing low returns, or even just starting
a new business and want to ensure you have a traffic optimization plan, please
contact us. Our traffic optimization experts are happy to talk to you about your
needs in a no pressure setting and help you determine the best traffic strategy
for your company. We look forward to hearing from you. |
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| Your submission for consultation will be
kept confidential. None of your information will be shared with any third parties
or used for anything other than possibly providing you with a proposal for traffic
optimization services if we feel we can help your company. Submissions are normally
answered within 1 business day of submission. |
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